Volyn marketers will appeal town council decision on twice increasing the advertisement price in Lutsk. They say the price is higher only in million-person cities such as in Lviv or Kyiv. In Rivne it is three times less expensive.
The representatives of municipal enterprise ‘Lutskreklama’ say the town will make more money this way. In 2017 they got 4 million UAN. In 2018 they plan to receive 9 million UAN.
However, some businessmen say they will continue placing ads on the billboards, because it is beneficial. Others seek for different ways of advertisement.