Ukraine has its own brand – Ukraine now. It has to popularize Ukraine on international level. The Ministry of informational police informs that the brand has been developed for a year. Some versions were presented. But the government chose the one people liked most.
The head of advertisement agency explained the governors that new brand will help the international community be more aware of our country, because the research showed that people usually associate Ukraine with revolution, corruption and war.
As for the heading, the highlight there is a word NOW, what is very important for the country today. Now Ukraine becomes a country which is loved by everyone.
The designers used the colors of the flag in the slogan. Moreover, the cabinet of ministers forecast the development of the country’s brand book.